As part of my second year in visual communication, I worked on a project with the Baabuk brand. The goal of the project was to create a digital campaign to mark the brand's 10th anniversary.
BaabukDigital campaign
Baabuk is a Swiss brand specialized in the manufacture of wool shoes and accessories. Founded in 2013, the company stands out for its commitment to sustainability and traditional craftsmanship. Baabuk promotes ethical and local production practices, notably by using wool from Portuguese sheep and working with local artisans.
The project is set in a colorful and festive universe highlighting the brand's 10th anniversary. This campaign features 10 characters with different characteristics celebrating the brand's 10th anniversary. Inclusivity is one of the key elements of this campaign, ensuring that everyone feels legitimate and represented in this anniversary. The entire project is carried out in English, a choice made by the brand.
The Mission
Campaign concept
2022
The digital campaign takes the form of games/challenges for followers to complete. A post is dedicated to certain characters to present their personality, values, habits, or passions. These same habits or passions become, in the context of the campaign, the challenges to be accomplished.
Through the creation of these various challenges, consumers are made aware of Baabuk's values. The aim of these games/challenges is to collect as many points as possible in order to win various prizes, but also to create a special connection with the audience.
The goal of the challenge: to run your best time over 10 km using the runsignup.com platform.
Running with Anya
Build an insect hotel with Isaac
Create an insect hotel using Isaac's instructions and a Baabuk shoe box to preserve wildlife.
Join Lena in her quest for sustainable mobility by taking on the challenge of cycling to work for 10 days.
Go to work with Lena
The timeline presents Baabuk's evolution over time in a fun way. The key figures behind the project appear one by one to follow the brand from its beginnings to today, its 10th anniversary. We see them animated, so that their passions and challenges shine through. Orange predominates in the timeline, as well as in the concept's artistic direction. It symbolizes Baabuk's dynamism, optimism, and positive energy.
Timeline tracing the past 10 years
Creation of a special birthday page on the brand's website. (microsite created with Wix.com)