Dry Januarymarketing campaign
As part of my final exams for my degree in visual communication design, I had the opportunity to carry out my diploma project at the Morand Distillery in Martigny. One of my tasks was to design a campaign for Dry January.
The goal of this Dry January campaign is to promote Les Bons Sirops Morand by offering a variety of mocktails. The campaign is being rolled out across various media, including flyers presenting the mocktails and content for social media.
The graphic design for this communication is based on the graphic charter and product design of Les Bons Sirops Morand. A colorful and sparkling universe unfolds in this campaign, appealing to young and old alike.
